The Idea Of Privilege And Discrimination - 1015 Words

The idea of privilege and discrimination plays a pivotal part in humanity. In my own definition, privilege is the freedom and immunity that one occupies based on certain characteristics. Some of the privilege factors in my social life are my race/ethnicity, class, and religion. On the other hand, I define discrimination as a form of social injustice in which one is at a disadvantage solely based on his features. For example, because of the pigment of my skin, my middle school teacher treated me in an unfavorable fashion. Furthermore, Race plays an important role in obtaining a privileged status. Dan Pence, a professor in Southern Utah University, argued that â€Å"once white students recognize their advantages, they acknowledge that†¦show more content†¦My background and cultures differ from many people because I come from another part of the world. One of the reason why I have a privilege status is from my upbringings. Ever since I was a little boy, my parents encouraged a nd strived for me to grow up as a well-educated man. It has been tested that at the age of 4, a child living in the United States has the ability to count to 15, while the same age child from Eastern Asian countries has the ability to count to 40 (Sun, 2012). Many Asian parents are stereotyped as being harsh on their kids; however, this has led to many advantages for me personally. Another advantage of being a different race is the ability to speak a different language. Many employers are searching for employees who are diverse and versatile. Employers like to see multiple languages on rà ©sumà ©s. In contrary, some employers do not hire anyone who is not a United States citizen. Succinctly, having a different ethnicity has its own advantages, but it also comes with many disadvantages. Both of my parents hold a steady job. Even though they do not receive huge paychecks, we get by enough to be happy. I would categorized our family as middle class. Being middle class is a privilege because it could be worse. We are just thankful that we are not out in the streets – we have a roof over our heads and dinner on the table. Because of our class, my parents are able to hold a position in the society. However, the social class

The Crucible By Arthur Miller - 1333 Words

It is necessary to have trust, loyalty, forgiveness, and honesty when living in a healthy community. But when people within the community begin to show betrayal, revenge, deceit, and suspicion, then the balance of the community is disrupted. In the Puritan community, they focused on doing God’s work by taking care of their neighbors and made sure to not be distracted by matters unrelated to God. Their extremely religious and simplistic lives isolated them from any disruption in the community. However, motivations of others led to the accusations of those in the community, which resulted in chaos. This occurred in the event known as the Salem Witch Trials, where twenty were executed and hundreds of others were accused. Arthur Miller, in his play, The Crucible, demonstrates how the thirst for revenge fuels the devastation of a community through the characters of Thomas Putnam, Ann Putnam, and Abigail Williams. Thomas Putnam was an influential citizen in Salem who was motivated by his greediness. His lack of inheritance from his father after a large portion of it went to his stepbrother and his well-qualified brother-in-law being denied for the minister position in Salem, turned him into a bitter man. Therefore, he shows no remorse during the Salem Witch Trials where he is seen throwing accusations about people and even including his daughter in blaming the innocent ones in the town. Putnam, in Act One, displays characteristics similar to his grandfather: claiming land that isShow MoreRelatedThe Crucible By Arthur Miller1269 Words   |  6 PagesAt first glance, the playwright Arthur Miller in The Crucible highlights the historical significance of the Salem Witch Trials of 1692, but in fact it is an allegorical expression of his perception of McCarthyism. If the reader has some background information on Arthur Miller’s victimization as a communist, it is evident that the play is a d idactic vessel illustrating the flaws of the court system in the 1950’s. The communist allegations were launched at government employees, entertainers and writersRead MoreThe Crucible By Arthur Miller1681 Words   |  7 Pagesof their way to the last dying breath to make sure they leave with a good or bad reputation. In one of the recent literature study in class â€Å"The Crucible† by Arthur Miller, Miller uses characterization to illustrate reputation throughout the play. â€Å"The Crucible† takes place in Salem, Massachusetts. It is based upon the Salem witch trails. In â€Å"The Crucible†, we journey through the life of three characters who reputations plays a major role in the play. The three characters are John Proctor, AbigailRead MoreThe Crucible By Arthur Miller998 Words   |  4 Pagesmotivated by jealousy and spite. The Crucible is a four-act dramatic play production that was first performed on January 22, 1953. Arthur Miller used dialogue within the characters to cover the multiple themes; conflicts and resolutions, plus the few directions for the different actions of the play. The Salem Witch Trials were intended to be performed as the play however, when read, it can be more carefully examined and broken down to analyze the techniques. Miller, the playwright, uses literaryRead MoreThe Crucible By Arthur Miller1333 Words   |  6 PagesAs the various characters in The Crucible by Arthur Miller interact, the dominant theme of the consequences of women’s nonconformity begins to slide out from behind the curtains of the play. Such a theme reveals the gripping fear that inundated the Puritans during the seventeenth century. This fear led to the famous witch-hunts that primarily terrorized women who deviated from the Puritan vision of absolute obedience and orthodoxy. Arthur Miller presents his interpretation of the suffering by subtlyRead MoreThe Crucible By Arthur Miller1145 Words   |  5 PagesUnbalance Through The Centuries In Arthur Miller’s play, The Crucible, the author reflects the persecution of communists in America in the 1950’s through a recount of the Salem witch trials. It is often presumed that Miller based his drama directly off of events that were particularly prevalent in the years surrounding the publication of The Crucible- which was released in the year 1953, towards the conclusion of the Korean War. Although there was not a literal witch hunt occurring during this timeRead MoreThe Crucible By Arthur Miller1063 Words   |  5 PagesIn the English dictionary, there are three definitions of the word crucible. One is a metal container in which metals are mixed and melted. Another is a severe test. But the third definition, and the one that I think fits the best for this book, is a place or situation in which different elements interact to create something new. In my mind, this fits because all of the characters had their little grudges and dirty secrets. But when all th ose seemingly little things interact, they formed somethingRead MoreThe Crucible By Arthur Miller1285 Words   |  6 Pages Rationale, Morality, Stereotypes, Pressure, Self-Censorship, Unanimity, and Mindguards. Groupthink has also taken place in our history a a country. The play, The Crucible by Arthur Miller is about a the real-life Salem Witch Trials that happened in 1692 - 1693, in Salem, Massachusetts. Some symptoms of Groupthink found in the Crucible are Rationale, Pressure, and Self-Censorship. The Groupthink symptom, Rationale, is described as when victims of Groupthink ignore warnings: they also collectivelyRead MoreThe Crucible By Arthur Miller811 Words   |  4 Pages While The Crucible, by Arthur Miller, is only a four act play, it still resembles the format of a five act play. The five-act structure evolved from a three-act structure, which was made famous by Roman Aelius Donatus. Donatus came up with three types of plays: Protasis, Epitasis, and Catastrophe. The five-act structure helped to expand the three act structure, mainly made famous by Shakespeare through his many tragedies. Even though The Crucible contains only four acts, it still has the commonRead MoreThe Crucible By Arthur Miller1052 Words   |  5 PagesBuddy Al-Aydi Ms.Healy English 9 CP 14th October 2014 The Crucible Essay The Crucible was a novel written by Arthur Miller in the 1950’s. It was written in a format of the play, portraying an allegory of the Salem Witch-Hunts led by Senator Joseph McCarthy. The book is known to have a inexplicable plot. This plot is advanced by multiple characters in the book in order to ensure that the reader maintains interest with the material that is being read. The farmer, John Proctor, would be theRead MoreThe Crucible By Arthur Miller841 Words   |  4 PagesThe Crucible is a chaotic play, throughout this American classic Arthur Miller takes the reader through multiple events of terror and insanity. While creating a great on-stage play, Arthur Miller portrays his life through the events, the characters, and plot of The Crucible. Using vivid imagery and comprehensible symbolism, Miller manipulates the real personalities of the characters and events in 1600 Salem, Massachusetts to create a symbolic autobiography. Throughout this play, the reader experie nces The Crucible By Arthur Miller - 1333 Words As the various characters in The Crucible by Arthur Miller interact, the dominant theme of the consequences of women’s nonconformity begins to slide out from behind the curtains of the play. Such a theme reveals the gripping fear that inundated the Puritans during the seventeenth century. This fear led to the famous witch-hunts that primarily terrorized women who deviated from the Puritan vision of absolute obedience and orthodoxy. Arthur Miller presents his interpretation of the suffering by subtly introducing women who strayed from convention and paid the consequences. Throughout The Crucible, Arthur Miller delineates the historically austere Puritans’ perception and punition of women who differ from expectations, all while unraveling, through the characterization of Tituba, the harsh truth of how women were vided as lesser than men and feared if deviating. In the play, the pugnacious actions of the accusers on those accused of witchcraft unveil the conspicuous belief s that buttress all actions regarding witchcraft. The accusers in the Salem court feign hysteria as they are aware of the potency of Sarah Good, Tituba, and many of the other accused witches (Miller 1209, Tunc Web). The display of pain is an attempt to create the impression that the Sarah and Tituba are infecting the â€Å"normal† girls (Tunc Web). Such hysteria allows Abigail to avoid allegations when she accuses Tituba and others of serving the Devil (Tunc Web, Miller 1154). According to Tanfer Tunc, in theShow MoreRelatedThe Crucible By Arthur Miller1269 Words   |  6 PagesAt first glance, the playwright Arthur Miller in The Crucible highlights the historical significance of the Salem Witch Trials of 1692, but in fact it is an allegorical expression of his perception of McCarthyism. If the reader has some background information on Arthur Miller’s victimization as a communist, it is evident that the play is a didactic vessel illustrating the flaws of the court sy stem in the 1950’s. The communist allegations were launched at government employees, entertainers and writersRead MoreThe Crucible By Arthur Miller1681 Words   |  7 Pagesof their way to the last dying breath to make sure they leave with a good or bad reputation. In one of the recent literature study in class â€Å"The Crucible† by Arthur Miller, Miller uses characterization to illustrate reputation throughout the play. â€Å"The Crucible† takes place in Salem, Massachusetts. It is based upon the Salem witch trails. In â€Å"The Crucible†, we journey through the life of three characters who reputations plays a major role in the play. The three characters are John Proctor, AbigailRead MoreThe Crucible By Arthur Miller998 Words   |  4 Pagesmotivated by jealousy and spite. The Crucible is a four-act dramatic play production that was first performed on January 22, 1953. Arthur Miller used dialogue within the characters to cover the multiple themes; conflicts and resolutions, plus the few directions for the different actions of the play. The Salem Witch Trials were intended to be performed as the play however, when read, it can be more carefully examined and broken down to analyze the techniques. Miller, the playwright, uses literaryRead MoreThe Crucible By Arthur Miller1145 Words   |  5 PagesUnbalance Through The Centuries In Arthur Miller’s play, The Crucible, the author reflects the persecution of communists in America in the 1950’s through a recount of the Salem witch trials. It is often presumed that Miller based his drama directly off of events that were particularly prevalent in the years surrounding the publication of The Crucible- which was released in the year 1953, towards the conclusion of the Korean War. Although there was not a literal witch hunt occurring during this timeRead MoreThe Crucible By Arthur Miller1063 Words   |  5 PagesIn the English dictionary, there are three definitions of the word crucible. One is a metal container in which metals are mixed and melted. Another is a severe test. But the third definition, and the one that I think fits the best for this book, is a place or situation in which different elements interact to create something new. In my mind, this fits because all of the characters had their little grudges and dirty secrets. But when all th ose seemingly little things interact, they formed somethingRead MoreThe Crucible By Arthur Miller1285 Words   |  6 Pages Rationale, Morality, Stereotypes, Pressure, Self-Censorship, Unanimity, and Mindguards. Groupthink has also taken place in our history a a country. The play, The Crucible by Arthur Miller is about a the real-life Salem Witch Trials that happened in 1692 - 1693, in Salem, Massachusetts. Some symptoms of Groupthink found in the Crucible are Rationale, Pressure, and Self-Censorship. The Groupthink symptom, Rationale, is described as when victims of Groupthink ignore warnings: they also collectivelyRead MoreThe Crucible By Arthur Miller811 Words   |  4 Pages While The Crucible, by Arthur Miller, is only a four act play, it still resembles the format of a five act play. The five-act structure evolved from a three-act structure, which was made famous by Roman Aelius Donatus. Donatus came up with three types of plays: Protasis, Epitasis, and Catastrophe. The five-act structure helped to expand the three act structure, mainly made famous by Shakespeare through his many tragedies. Even though The Crucible contains only four acts, it still has the commonRead MoreThe Crucible By Arthur Miller1052 Words   |  5 PagesBuddy Al-Aydi Ms.Healy English 9 CP 14th October 2014 The Crucible Essay The Crucible was a novel written by Arthur Miller in the 1950’s. It was written in a format of the play, portraying an allegory of the Salem Witch-Hunts led by Senator Joseph McCarthy. The book is known to have a inexplicable plot. This plot is advanced by multiple characters in the book in order to ensure that the reader maintains interest with the material that is being read. The farmer, John Proctor, would be theRead MoreThe Crucible By Arthur Miller841 Words   |  4 PagesThe Crucible is a chaotic play, throughout this American classic Arthur Miller takes the reader through multiple events of terror and insanity. While creating a great on-stage play, Arthur Miller portrays his life through the events, the characters, and plot of The Crucible. Using vivid imagery and comprehensible symbolism, Miller manipulates the real personalities of the characters and events in 1600 Salem, Massachusetts to create a symbolic autobiography. Throughout this play, the reader experie ncesRead MoreThe Crucible by Arthur Miller1085 Words   |  5 Pagesopposes the will of the majority is a recurring feature of drama.† Identify such a conflict in a non-Shakespearean play you have studied and show how the dramatist deals with the implications for both the character and the society. Arthur Miller in ‘The Crucible,’ deals with the internal/external conflicts of protagonist John Proctor, during the witch trials of Salem; showing the effects of â€Å"an individual opposed to the will of the majority.† Through the mass hysteria caused by Abigail, corruption

The Importance Of Leadership In Clinical Settings †Free Samples

Question: Discuss about the Importance Of Leadership In Clinical Settings. Answer: Introduction The importance of leadership in clinical settings for achieving care goals pertaining to patient safety and quality care have been acknowledged for long. As the domain of patient safety undergoes a constant evolution, the role played by leadership at organizational and individual level has been gaining prominence. The present essay throws light on the relationship between leadership and patient safety within the clinical setting. The essay aims to refute the statement it does not matter what type of leadership style is used; it has little effect on patient safety. The paper provides a definition of patient safety and a concise description of three leadership styles namely and their essential characteristics. A discussion is then put forward on the relationship between leadership and patient safety in clinical practice. A critical analysis of how each of the leadership styles could be used for promoting patient safety in reduction of medication error in clinical setting is undertaken. Patient safety can be defined as preventing errors and the different ill effects related to health care. Day by day with the increasing complications in the field of medicine, patient safety has become a major subject of concern( Grossman Valiga, 2016). The greater use of the technologies and the medicines has diversified the ways of treatments but has also brought many complications regarding the patient safety. This essay will aim on the how thenursing leadership model can manage the patient safety. According to the researches a high quality of patient care includes safety, timeliness, efficiency, effectiveness and patient centeredness ( Grossman Valiga, 2016). In theprofession of nursing the quality of leadership provided by the leader nurse effects many aspects of a health care facility setting. The leadership quality of the nurses can have far reaching influences on the patient outcome and the quality of care. There are several different types ofnursing leadership. This report will throw light upon three main leadership quality of nursing. Autocratic leadership This model of leadership constitutes a leader nurse or a nurse manager who will be making all the significant decision, would instruct other peer nurses, give orders and would issue directions to the subordinate employees. This kind of a leader would supervise the works of other nurses and does not support the idea of collaboration or discussion with the peer nurses. This type of leadership nursing is mainly found in the jails, military camps and other stringent settings. An autocratic nurse would not pay heed to any questions of the employees regarding the validity of the directions ( Grossman Valiga, 2016). Transformational leadership This kind of leadership quality involves encouragement of the employees or the junior nurses to give their best work under the influence of a leader nurse. Unlike the autocratic leadership, this kind of a leadership focuses on motivating the junior nurses rather than imposing them with directives. This type of a leadership in nursing believes in collaboration, team work, creativity, research and application of the evidence based practice. This type of a leadership quality instills motivation in one self (Huber, 2013). The self motivated employees would always work well than those that are pressurized by the autocratic nurses. It should be kept in mind tat this quality would be absolutely disastrous if the leader nurse lacks the personality to bring out the work from the employees in a friendly manner(Huber, 2013). Lassez-Faire leadership This kind of a leadership allows the peer nurses to work with freedom with the required guidance. The nurse leaders allow the employees to work according to their education. The employees are invested with the authority to take their own decisions. This leadership is effective in case of the nurses that are highly skilled or well educated or experienced. An experienced nurse can at least apply her past experiences and her evidence based researches in treating critical situations (Huber, 2013). This leadership model is absolutely not suitable in case of the unmotivated, unskilled nurses or those who lack time management, or inexperienced. Nursing leadership and patient safety are interconnected and is directly proportional to each other. The patient outcomes in a healthcare setting are acquired from a complex of practical procedure via analytical data given by the technology that is cutting edge. An effective nurse leader ensures appropriate staffing and the various resources that are required for safety of the patients (Cherry Jacob, 2016). At the higher level of organization a nurse leader should be able to take different management strategies and would cater to the decision making process that would ultimately be fruitful for the health care organization. A good leader ship quality of a nurse can prevent and reduce hospital readmissions, patient deterioration and morbidity. A leader nurse would be in the front line to push her limits to provide the appropriate quality of care(Cherry Jacob, 2016). A leader nurse would encourage the junior nurses to do research and apply an evidence based care that is patient-focus ed. A good nurse leader will also reduce the malpractices in a healthcare setting and thus provide a quality care to the patient. A high performance nurse would provide a physical, mental, spiritual and holistic support to a patient and would improve the overall care delivery (Huber, 2013). In general the role of a leader nurse is to provide improved health care facility to a organization. A perfect leader nurse should be able to monitor all possible aspects that hinder the patient safety. There are different nursing concerns for imparting safety to the patient. One such concern is the medication errors (Frith et al.,2014). Lack of knowledge, improper assessment and negligence are the reasons why the medication errors occur (Duffy, 2013). Medication errors can be dangerous as it can cause death in some cases. It has been reported that a large number of death occurs across the world due to the medication errors. Wrong medications can give rise to hypersensitive reactions in patients, which can be fatal in many cases (Duffy, 2013). An autocratic nurse may apply force to its employees to maintain the correct protocol for applying medicines. The employees would then be doing the work carefully under pressure, which can bring about both good and bad outcomes. A junior nurse might be very careful while administering the medications in fear of the autocratic nurse. Again, autocratic nursing would not support the practice of evidence based nursing that involves lot of researches (Duys, 2015). Lack of research and knowledge and de-motivation from the autocratic nurse can cause medication errors. In a healthcare setting which is extremely poor in health standards, a leader can take the role of an autocratic leader and force the unmotivated workers to do their work, as it would be the best policy to get the work done. In case of a transformational leadership, the nurse leader would allow his employees to do research and apply treatment accordingly. A proper research and assessment would help in avoiding the adverse medical condition that can arise due to the medication. A leader nurse can self motivate or impart knowledge to her peer nurses so that the medication errors get reduced (Kitson et al., 2013). A good nurse leader would provide knowledge and training to her peer nurse so that they can provide a quality care. A good nurse leader would continuously supervise her employees whether a patient had been assessed carefully. A proper nurse leader should ensure that only skilled and experienced nurses should be appointed in the critical care units (Morello et al., 2013). A Lassez-Faire type of leadership can bring about good outcomes only if the nurses are skilled. Since medication error is one of the leading causes of morbidity in hospitals, the choice of this kind of leadership might not be very suitable. Application of medicines and critical assessment of a patient requires lots of practices and experiences which might become a bit risky if the nurses are allowed to do anything on their own. From the above essay it can be concluded that different forms of leadership that have their own characteristics, when applied suitably, help in bringing significant changes to the culture of patient safety. It is the duty of the nurses and other health care professionals to point out the suitable form of leadership that when applied in the clinical setting can reduce patient complications. Furthermore it can also be pointed out that the leadership quality chosen will depend upon the kind of health care setting where the nurse is in. References Cherry, B., Jacob, S. R. (2016).Contemporary nursing: Issues, trends, management. Elsevier Health Sciences. Duffy, J. R. (2013).Quality caring in nursing and health systems: implications for clinicians, educators, and leaders. Springer Publishing Company. Duys, R. A. (2015).Validation of the use of short message service (SMS) as a training tool for anaesthetic nurses(Doctoral dissertation, University of Cape Town). Frith, K. H., Anderson, E. F., Tseng, F., Fong, E. A. (2012). Nurse staffing is an important strategy to prevent medication errors in community hospitals.Nursing Economics,30(5), 288. Grossman, S., Valiga, T. M. (2016).The new leadership challenge: Creating the future of nursing. FA Davis. Huber, D. (2013).Leadership and nursing care management. Elsevier Health Sciences. Kitson, A., Marshall, A., Bassett, K., Zeitz, K. (2013). What are the core elements of patient?centred care? A narrative review and synthesis of the literature from health policy, medicine and nursing.Journal of advanced nursing,69(1), 4-15. Morello, R. T., Lowthian, J. A., Barker, A. L., McGinnes, R., Dunt, D., Brand, C. (2013). Strategies for improving patient safety culture in hospitals: a systematic review.BMJ Qual Saf,22(1), 11-18. Wong, C. A., Cummings, G. G., Ducharme, L. (2013). The relationship between nursing leadership and patient outcomes: a systematic review update.Journal of nursing management,21(5), 709-724. Yoder-Wise, P. S. (2014).Leading and Managing in Nursing-E-Book. Elsevier Health Sciences.

Marketing Management for Fundamental Goal - myassignmenthelp

Question: Discuss about theMarketing Management for Fundamental Corporate Goal. Answer: Introduction Woolworths is a prominent Australian retailer. It basically delivers all types of grocery stuffs and have also started selling magazines, dvds and various stationery items. The fundamental corporate goal of the company is achieving justifiable competition with other companies and increasing the sale. Various moves are taken by Woolworths to introduce new services so that success is attained. Few strategies like introducing trading card to attract large market for sale was adopted.(Sundaram Inkpen, 2014). Advertisements of petrol and promoting the grocery discounts and other label products had a positive impact on sales.Thus for betterment of the company a good marketing plan need to be selected for selling more products (Schwartz, 2010). Corporate objective Corporate objective relates the entire business, and is set by every company to set detailed objective which tends to focus on the performance of the company. Corporate objective focuses on the whole result rather than single objective. It is very important to create unity between the companies business and employee. An Australian company Woolworths defines the realistic goal that influences strategically decisions (Ranadheera, et. al, 2013). These objectives target the future of companys growth and access the success of the company for betterment. Corporate objectives are designed to enhance the performance of the company by planning in a right direction. Woolworths has a clear objective that helps in knowing abusiness missionin terms of its benefits and economic value. It measures the overall performance of the business in terms of shareholders to check their stability. This also involves monitoring of the objectives designed by the company (Arli, et. al, 2013). Woolworths is one of the largest retail companies whose corporate objective is to deliver customers an excellent shopping experience every time. It is planning to offer high quality of services and product at nominal price. The objective of Woolworth is to improve the food products by making it more nutritious. It also focuses on environmental needs and looks for growth in social development sector. The overall motive of Woolworth is to maximize the profit by increasing the sales revenue (Sheth Sisodia, 2015). This can be achieved by maximizing the sale of the compan y which will help in business growth and support longer business survival in the market. Marketing Orientation Concept: Woolworth Woolworth has major objective that customer's choose them over other companies. Thus various marketing plans are used for building customers and maintaining the momentum of sale in food and now Woolworth have started drinks so that more value is served to customers. They have designed various strategies to empower shareholder value, by using end-to-end retail process and systems excellence. This can be done by building a great retail plan (Ozkaya, et. al, 2015). A good retail plan is designed in such a way that it listens to customers and supplies voice, so that the feedback from customers is used to improve the customers experience by creating new and innovative ways. Marketing concept Marketing concept is used whenever Woolworth decides to launch a new product in the market. New product can be a modification of an old product or any entirely new product. The marketing plan used by Woolworth is: First of all it summarises the key factor about the product like its ownership, profitability, and share price and so on. Then a marketing segment is chosen for sale of the product. By analysingthe environment in a detailed manner, so that positive outcome is received from new product. Target customers are selected by outline marketing mix strategy. Market orientation used by Woolworth involves monitoring the actions taken by Competitors Company. To attain good success, understanding the competitors plans and goals is important. Promotion is one of the key factors used by Woolworths, as it contributes in reaching to wider audience in short span of time. The branding of new products is promoted by launching loyalty programs, to reach to the customers (Terho, Eggert, Haas Ulaga, 2015). Woolworths have also stared Loyalty Schemes for customers which offer special discounts. The perceptive of Woolworth is to reach to larger audience therefore for better marketing it uses digital marketing. It helps in reaching every type of target audience, which in turn aimed to spread awareness of the service everywhere by using newsletter and magazines. Apart from promoting their products, they offer gift cards and additional benefits to attract customers and making the customers stable. Selling Concept Selecting a selling method for product is considered as a success factor for the business. For making more sales in the company an effective method is used. Woolworth uses the concept of customer intelligence. It monitors all the government regulations, technology used by competitor and knowing about the future needs. Formal and Informal procedures are used by the company for selling a product. Market is analysed as per the needs then an appropriate technique is selected. Majorly the products are sold through offline as well as online stores (Tu, Tung Goes, 2017). Online stores are beneficial as it target larger audience and responsive actions are taken in response to market intelligence. Responsive actions take the form of selecting an appropriate target section and designing the products or services that accommodate market needs. Other than these promoting programs are launched by Woolworth and direct Emails are also sent to customers. Emails are helpful as whenever some discounts or special offers arise, Woolworth sent the emails to customers regarding the special offers thus building a customer relation. Referrals are also used by Woolworth and are considered as a good way for selling products and helps in bringing regular business to the company. It is true selling of a product is directly related to customer satisfaction. Once the customer is satisfied with the product, they will automatically come for the next time. Selling concept used by the company is focusing on how to reach the audience. This is achieved by social media channels as it is easy and touches every door of target users. Thus for selling the product, social media marketing act as a crucial point in the growth and making profit. It helps in reaching the customer faster and in a cost effective manner. Social media marketing is overwhelming as it reaches to large users in minimum time independently (Tedlow Jones, 2014). Thus Woolworths has expanded globally and has covered every area on the globe due to social media. Thus the business is expanded by engaging more customers and promoting the products effectively. Additionally Woolworth also uses feedback method so that products are improved and sold. Marketing Strategy Used by Woolworths There are two types of marketing strategy business to business (B2B) marketing or Business to consumer (B2C) marketing. Woolworth uses Business to consumer marketing which includes various approaches like advertisement which helps in linking the services and products with the customers, which helps in building relation with the customers. And it focuses on bundle selling rather than selling a single product. Marketing strategy used by Woolworths is diversification that is making all kind of products available. Especially in the food and drinks store it sells all kind of products so that customers do not visit any other store. It provides special discount offers as well as combo options so that customers experience a good shopping practice. It also provides reward points to the user so that they shop for the next time also. It focuses on product development to increase the sale and bring new customers to the business. Introducing new product and service helps in increasing market share and improve customer loyalty (Tedlow Jones, 2014). Woolworth follows promotion for selling products by first defining the target population and uses mass marketing strategy to drive large audience in order to increase the sell. Thus mass marketing can be done by online marketing which helps in propagating new products via internet to get more customers attention. It is the best method to drive customers at tention by using online marketing tactics. Advantage- It helps in reaching to wider audience which is associated with higher output. Thus improves the business profit by boosting the sale as it target vast and different market. Disadvantage- It is not a cost effective approach and money could be wasted if wrong audience is targeted. It also requires investment of time and before marketing it is important to segment the customers into groups. This strategy is beneficial for Woolworth to fulfil the objective by delivering new products and deliver better experience to the customers. This is a simple method which helps in improving the sourcing capabilities. This method helps the company to penetrate new customers and provide the services in multiple locations. It focuses on reducing the cost of products so that Woolworths take an advantage of producing more products and selling them at economical price. Offering the products at affordable price helps in getting more customers to the company. References Arli, V., Dylke, S., Burgess, R., Campus, R., Soldo, E. (2013). Woolworths Australia and Walmart US: Best practices in supply chain collaboration.Journal of Economics, Business Accountancy Ventura,16(1). Ozkaya, H. E., Droge, C., Hult, G. T. M., Calantone, R., Ozkaya, E. (2015). Market orientation, knowledge competence, and innovation.International Journal of Research in Marketing,32(3), 309-318. Ranadheera, C. S., Evans, C. A., Adams, M. C., Baines, S. K. (2013). Production of probiotic ice cream from goat's milk and effect of packaging materials on product quality.Small Ruminant Research,112(1), 174-180. Schwartz, D. E. (2010). Defining the Corporate Objective: Section 2.01 of the ALI's Principles.Geo. Wash. L. Rev.,52, 511. Sheth, J. N., Sisodia, R. S. (2015).Does marketing need reform?: Fresh perspectives on the future. Routledge. Sundaram, A. K., Inkpen, A. C. (2014). The corporate objective revisited.Organization science,15(3), 350-363. Tedlow, R. S., Jones, G. G. (Eds.). (2014).The Rise and Fall of Mass Marketing (RLE Marketing)(Vol. 25). Routledge. Terho, H., Eggert, A., Haas, A., Ulaga, W. (2015). How sales strategy translates into performance: The role of salesperson customer orientation and value-based selling.Industrial Marketing Management,45, 12-21. Tu, Y., Tung, Y. A., Goes, P. (2017). Online auction segmentation and effective selling strategy: Trust and information asymmetry perspectives.Journal of Electronic Commerce R