CSR in the Fast Food Industry

CSR in the Fast Food Industry All organizations have different devinitions between CSR (corporate social responsibility Coporation), but significant similarity with them.  Mallen Baker on the definition of CSR is that as companies manage business processes to produce an overall positive impact on society.  Ãƒâ€šÃ‚   Consider the following example:   The companys two aspects of their activities.   1.  Quality control both in terms of people and processes (inner circle).   2.  Nature of much of its impact on society in various fields.   Other definitions   World Business Council for Sustainable Development in its publication Building Business Sense Lord Holme and Richard Watts, use the following definition.  Social responsibility is the continuing commitment of businesses to behave ethically and contribute to economic development, improving quality of life for employees and their families and local communities and society as a whole   In the same report was evidence of different ideas about what ought to be made from many different companies around the world.  Definitions as varied as COP on capacity building for sustainable livelihoods. It respects cultural differences and find business opportunities in the development of skills of workers, communities and governments of Ghana, on CSR in the company to give back to society from the Philippines.   On the other hand, the European Commission guarantees its rate on the two definitions in one: the concept that companies voluntarily decide to better society and cleaner environment, a concept that corporate social and environmental issues, to promote their business. In their interaction with stakeholders  voluntary basis.    When we checked back every one of them, they agreed that the definition is currently focused on the impact, as the economic base.  Some go farther than others, to predict how many companies operate a green light for the operation of their own influence on the topography, especially outside the home, help in achieving the goals of society as a whole.  There is a significant difference, when many entrepreneurs believe that their companies are ill-prepared to pursue social objectives of incubators and activists argue that society is not democratic authenticity to take such a role.  This is particularly the discussion will continue.   Introduction Mcdonads   1954, the supplier of machinery fifty-two seen milkshake diner in San Bernardino, Calif., and saw a huge new industry: fast food.  In what will be his golden years, showed Raymond Kroc, the founder and builder of the corporation McDonalds, The advance of industry, for example, no less capable than Henry Ford, who revolutionized the American restaurant industry rules magnificent production of hamburgers, French fries French and milkshakes.  Bought developing complex operating system and delivery, he assured that customers bought French fries in terms of Topeka to New York will be.  This consistency makes the brand of McDonalds, which defined the American fast-food restaurants.   McDonalds mission   McDonalds is a mission that is the preferred place for our clients, and inspiration to people who eat the joy of each client unsurpassed quality, service, cleanliness and value every time   We invite you to become part of this winning team and give you the opportunity to provide a family with the smiles grow on behalf of millions of people every day   Introduction KFC   The company was founded as Kentucky Fried Chicken, Colonel Harland Sanders founded in 1952, when the idea of KFC fried chicken dates back to 1930.  The Company has adopted an abbreviated form of his name, KFC, in 1991 [2].  Since April 2007 the company began with its original name Kentucky Fried Chicken again its signage, packaging and advertising in the U.S. through a new corporate rebranding, [3] [4] and the new restaurants will be transformed into a new logo and name while older stores will continue to use 1980  signs.  The company also uses the abbreviation KFC freely used in its advertising.  International company is still known as KFC.   Update on KFC   Analysis of the situation, we have analyzed the situation in the market that KFC faces in terms of company / product, competition and consumers.  We have presented our own ideas for which we have seen, placed trends or patterns.  Further, we must understand, a survey for students on the market.  We focused on the perception of health for consumers KFC, its products, competitors and competing products.  Then we have our first series of groups plan to investigate the projections should   CSR ANALYSIS Carol and models Sethi   Model of Carroll and Sethi the first models of social responsibility   With regard to Sethi (1975), Tri-State model the behavior of companies that he created are classified as social power.  The three countries conduct of companies based on:   Constraint) social   b) social responsibility   c) public awareness   Sethi The second condition requires companies to recognize the movements and, in response to the expectations of society.  The third assertion of claims that the company develops the competence to work effectively with stakeholders and specific action on their issues and concerns are growing.  Sethi also emphasized the cultural and temporal dependence of corporate responsibility and the importance of sound management and classification for easy measuring and evaluating progress.   Model-based Carroll Sethi (1979) model, which includes the following four categories of corporate responsibility in reducing the degree of importance is proposed:   a) To be economically viable;   b) legal to obey the law;   c) do what is moral and just and equitable without interference;   d) discretionary / philanthropic good corporate citizen.   In 1991, Carrolls model of CSR as a pyramid, and suggested that, although the mechanisms are not mutually exclusive, it allows the manager to see that with different types of linkages in constant fear of others.   CSR   Disclaimer   liability related to obey the laws and regulations   Civil rights: the rights and responsibilities of individuals and organizations   Criminal law: no special measures to break and the imposition of fines and / or imprisonment as punishment for the law   ethical responsibility   Behavior and actions planned or approved by the members of the organization and the community and society.   Standards, norms and expectations, which reproduce the interests of key stakeholders   economic responsibility   How much resources are allocated for the production of goods and services in the social   Do you think that consumers favor socially responsible companies, or are they more in love with the greatest profit of the company?   à ¿Ãƒâ€šÃ‚   Corporate social responsibility at McDonalds   McDonalds Value   Our values are represented in the QSC V.  For good quality services to customers.Do you have a clean environment, while the customer enjoys the meal.  The value of food does each customer smiling.   Values   We are customer satisfaction in the heart of what we do   We are committed to our employees   We believe in the McDonalds   We conduct our business ethically   We provide our communities   We grow our business profitable   We strive to constantly improve   Apply the model of CSR at McDonalds   This process shows that McDonalds made and its suppliers to continually improve our service to sustainable development. We have dozens of green laboratory , which is in development and testing of environmental innovation, to share in the society and the scale where it makes sense  said Bob Langert, vice president of corporate social responsibility. At the same time to take our suppliers ingenuity to help us, our vision of a global sustainable supply chain development best practice in everything from employee well-being, climate change and energy for animals. All of these events  very good for our business and the world in which we operate.    The best examples of sustainable supply chain include:   Taming the wind: In the UK, supplier of McDonalds McCain Food turbines storm in a French fry plant to supply up to 60 percent of annual electricity consumption in the operation of the facility per year, reducing emissions 10.000 tonnes of CO2 in 2009.  If the plant does not work, the world power in the national network for sale.   The energy of potatoes: In Austria, a provider of McDonalds, and fresh frozen solid by-product of potato and turn it into gas, and the remainder of the process for farmers who use them delivered as a natural fertilizer.  The plant produces about 6 GWh of energy per year, and 2000 homes with electricity and saves 30 percent of electricity on the spot.   CSR KFC   Researchers Colonel   make KFC Colonel Scholars Program  © is to visit for high school graduates to consumption, strong endurance, financial needs and the upper stage at an accredited educational institution in the country and live where they want.   KFC Colonel Scholars program is designed for you to succeed your dreams and aspirations, and perseverance.  This program is for seniors who visit the state schools are represented in the state or university.  Students who meet the criteria can apply online to become a KFC Colonel Scholar.  Students for this scholarship are selected to participate receive up to $ 20.000 to a bachelors degree.   Social diversity   For us, diversity is not a goal a lifestyle and way of doing business.  Everyone can and does make a difference in our organization.  One of our principles HWWT2 believe in all people emphasizes the importance of actively seeking diversity in others and believe everyone has the potential to make a difference, training and support for the development of each person to make their full capacity.  This adds perspective and depth of what we do.  We also found that the various teams is to solve it, all the services our customers more efficiently and creates a rich culture for us all to enjoy.   Code of Conduct   YUM!  Brands, Inc (Yum) agrees to act in its business in the ethical, legal and social responsibility.  To ensure compliance with all laws and ethical business practices, Yum this Code of Conduct adopted by providers (the Code) for U.S. suppliers Yum (Suppliers).   Compliance with Laws and Regulations   Providers must comply with all laws, codes or regulations, including, without limitation, all applicable local, state or federal laws regarding wages and benefits, accidents, working hours, equal opportunity, worker and product safety.  Yum also expects that vendors in accordance with the standards of their practice in the industry.   Packaging and the Environment   KFC also for the environment, we focus on our food and our customers.  Learn more about the steps we have made in our environmental footprint and improving plans to reduce the front.   Program for Animal   Yum!  Brands, parent company of KFC, it was committed to humane treatment of animals.   YumBrands owns a restaurant, which by itself does not raise or transport animals.However, as the main purchaser of food, we have the opportunity and obligation to the way animals supplied to us will be considered influence.  We take this very seriously and we are monitoring our suppliers, the question is regulated in order to identify suppliers using humane procedures for the care and treatment of animals they supply to us.Accordingly, it is our goal, but not with suppliers who share our high standards to maintain our commitment to the welfare of animals involved transaction.   Position in modern society   McDonalds in the UK   McDonalds is the largest catering company in the world.  The company sees itself as the leading global food distribution.  With more than 30.000 restaurants every day, more than 47 million people in 121 countries, it is difficult to argue!  In 1974, McDonalds opened its first restaurant in the United Kingdom.  As at 31 December 2001, operates McDonalds and its franchisees in 1184 restaurants in the UK.   KFC in the United Kingdom   Current market situation KFC   KFC, a restaurant in the worlds leading chicken, it was up to 9000 jobs in the UK, Ã…â€Å"150-OE100E dollars invested in their field, which is to monitor the opening 200 new stores -300.   In the next three to five years will create up to 9000 new jobs KFC across the country with special emphasis on the north of England and South Wales.  New jobs will be several opportunities for people of all ages and abilities cooks Manager.   Customers tend to choose a restaurant, they eat less, depending on the quality, speed and variety of elements.  KFC customers are very price sensitive and go elsewhere if it is not necessary to find a value price.  You can also people who want to be served quickly and will be characterized by the restaurant as soon as possible.   Market share   KFC has a long history and recognize the best mark in the chicken with more than 50% market share.  It is difficult for companies like Sub, McDonalds, Chicken Planet, Dixie, or those at the fast food market in force.   With more than 50% market share in the KFC fast-food industry is recognized worldwide and global sales for many years in Pakistan and gain market share in the philosophy of Pakistan takes the field.   Conclusion   Depending on the outcome of this appointment, I can conclude its better than KFC in the UK based McDonalds.  Increased range of products.  To include more variety to choose from, more deserts, and other items such as pizza McPuff.  It should continue to provide better service and faster.  With the lower supply chain costs are so that they contribute to cost reduction.   MCD is ready to extend its Happy Meal choices to win and retain customers, and may also McCafees introduction of gourmet and specialty coffees and other drinks and other foods such as cakes, cookies, etc.  in the existing McDonalds.  Focus training on gifts for all the young generations, children, especially older people who are totally new concept. MCD should Shares offered during the festival. You should increase the space for spaces birthday and to try to college festival sponsor.   After analyzing the marketing mix from McDonalds, it is clear that the company, as a global, ie  combination of elements of globalization and internationalization can be described.  McDonalds have achieved this by applying the principle think globally, act locally  

The Reputation of Othello Essay examples -- Othello essays

The Reputation of Othello  Ã‚        Ã‚  Ã‚   Where in the rankings does this Shakespearean tragedy stand? This essay will explore the answer to this question by considering professional literary commentary.    Francis Ferguson in â€Å"Two Worldviews Echo Each Other† ranks the play Othello quite high among the Bard’s tragedies:    Othello, written in 1604, is one of the masterpieces of Shakespeare’s â€Å"tragic period.† In splendor of language, and in the sheer power of the story, it belongs with the greatest. But some of its admirers find it too savage [. . .]. (131)    Louis B. Wright and Virginia A. LaMar in â€Å"The Engaging Qualities of Othello† maintain that the popularity of this play has been consistent for about 400 years because    it treats emotions that are universal and persistent in human nature. Its characters do not exist on a plane far removed from ordinary life; we are not asked to witness the conflict of kings and conspirators beyond the experience of everyday people; we are not involved in the consequences of disasters on a cosmic scale; what we witness is a struggle between good and evil, the demonstration of love, tenderness, jealousy, and hate in terms that are humanly plausible. (126)    The realistic aspect of the play presents a full range of characters, a full range of emotions, a full range of motivations, a full range of actions – just as are present in real society. The down-to-earth, realistic consideration is very important to Othello’s enduring popularity.    The play is so quotable; consider Desdemona’s opening lines before the Council of Venice: â€Å"My noble father, / I do perceive here a divided duty,† or Othello’s last words: â€Å"Killing myself, to die upon a kiss.† Could the... ...d Nothing.† Essays on Shakespeare. Ed. Gerald Chapman. Princeton, NJ: Princeton University Press, 1965.    Heilman, Robert B. â€Å"The Role We Give Shakespeare.† Essays on Shakespeare. Ed. Gerald Chapman. Princeton, NJ: Princeton University Press, 1965.    Levin, Harry. General Introduction. The Riverside Shakespeare. Ed. G. Blakemore Evans. Boston: Houghton Mifflin Co., 1974.    Shakespeare, William. Othello. In The Electric Shakespeare. Princeton University. 1996. http://www.eiu.edu/~multilit/studyabroad/othello/othello_all.html No line nos.    Wright, Louis B. and Virginia A. LaMar. â€Å"The Engaging Qualities of Othello.† Readings on The Tragedies. Ed. Clarice Swisher. San Diego: Greenhaven Press, 1996. Rpt. from Introduction to The Tragedy of Othello, the Moor of Venice by William Shakespeare. N. p.: Simon and Schuster, Inc., 1957.      

Bingo: Marketing Mix

Marketing Mix Product Strategy †¢ Bingo positioned itself as chips with an Indian twist. The 16 flavours introduced at launch were carefully developed through R&D †¢ The initial offerings were a mix of potato chips and finger snacks †¢ The potato chips segment includes variants like masala, salted, tomato inspired by snacking habits of Indian consumers †¢ The offerings under finger snacks include Pakoda (Live Wires) and Khakra (Mad Angles) †¢ These offerings were further differentiated by providing SKU’s at Rs. , Rs. 10 and Rs. 20 Marketing Mix Pricing Strategy †¢ The main objective for ITC was to compete effectively with the existing players. Hence, ITC launched a direct frontal attack by introducing similar priced SKU’s †¢ ITC already enjoyed cost advantage over competitors through its eChoupal initiative. This also facilitated timely supply of raw materials †¢ ITC’s printing and packaging business also lead to high quali ty, cost effective and innovative packaging Marketing Mix Promotional Strategy Bingo was strategically launched at the time of world cup to cash in on the popularity of snacks among the cricket lovers of the country †¢ The advertising strategy revolved around slapstick humour and irrelevant themes to hold eyeballs, garner attention and interest, and stand out from the clutter †¢ ITC booked 10 to 15 spots per channel per day, 20 spots on radio stations supported by thousands of hoardings advertising the product.According to industry estimates, the total advertising spent in the initial 6 months were roughly 100 crores While its competitor Frito-Lay focussed on celebrity endorsements, Bingo chose a different route †¢ Since the product is aimed towards the young population, digital media was heavily used. For instance, the Bingo National Gaming Championship across 4 cities with more than 25000 participants †¢ Bingeonbingo. com and Mad Angles Twister application (Fac ebook) were other initiatives in online media Marketing Mix Distribution Strategy †¢ ITC already had a well-established distribution network through its cigarette and tobacco related offerings which were leveraged for Bingo Further, the company distributed around 4 lakh racks across all retailers to display the brand at all Points-of-scale †¢ Within 6 months Bingo was available across 250000 retailers in the country †¢ A crucial alliance with Future Group led to all future group retail outlets like Big Bazar, Food Bazar stocking only ITC’s Bingo †¢ HORECA (Hotels, Restaurants and Catering Sector), Local betel shops are all being used to distribute Bingo to a wide range of audiencesValue Proposition †¢ Variety and innovation in a largely undifferentiated market †¢ Foray into the â€Å"Health Snacks† segment by introducing Bingo as Baked Chips †¢ ITC launched Bingo in 16 flavours to cater to the tastes of the country †¢ Leveraged t he retail and marketing expertise of ITC Foods Market Share before Bingo 25% 10% 65% Lays Haldirams Others Market Share after Bingo Lays 12% 27% 45% Bingo Haldirams 16% Others

Tech Your Head essays

Tech Your Head essays Growth in technology is very similar to evolutionary growth. Our world has seen so much change since life first sprouted on our planet. Since the primordial soup of earths prehistoric waters created organisms life on earth has progressed quickly. Much like evolutionary processes found in life forms, technology builds on its own increasing order and thus speeds up. The technological developments of modern-day computer scientists will bring us computers faster than weve ever seen, a new intelligent life-form with mental powers equal or surpassing our own, and will raise moral and ethical questions currently unforeseen. Gordon Moore, the inventor of the integrated circuit, noted that the surface area of a transistor was being reduced by 50 percent every 12 months. When he made this observation he was chairman of Intel. Then, in 1975, he revised his observation to 24 months. With a biannual doubling of the number of transistors that you can fit onto an integrated circuit, the components on a chip as well as the speed of the computer are doubled. The idea of exponential growth in technological developments is known as Moores Law on Integrated Circuits. Almost all of the developments made in calculation technology from the abacus to the Apple II have laid appropriately on the timeline of technological evolution as prescribed by Thomas Moore, but now it seems there has been a recent acceleration in the acceleration of the evolution. Today, we use computers to design computers, and they meticulously calculate details in the newest design, then the designs are produced in factories that utilize full automation with very little intervention from humans. We can expect that computers will take their progression into their own hands, and at that point they will accelerate very rapidly. According to Ray Kurzweil, a highly educated and experienced man in the field of nanotechnology as well as the author of ...

Duty and desire in Jane Eyre Essay Example

Duty and desire in Jane Eyre Essay Example Duty and desire in Jane Eyre Paper Duty and desire in Jane Eyre Paper How is the conflict between duty and desire explored in these texts? Desire is a term conveying a longing for a certain object, person or outcome. It is an emotion from the heart and is unaffected by social opinion. Duty, in contrast, is a moral obligation to an act, which is perceived to be selfless. The decisions made regarding these emotions are significant throughout Jane Eyre and Wide Sargasso Sea. However, these definitions were more extreme during the time that Bronti and Rhys texts were written. In the 19th century, it was considered a completely selfish act for women to show desire, it was a vulgar emotion that women were expected to control and conceal. The female role during the 1800s was limited; they were expected to be passive and were passed from father to husband, similar to a possession. To perform ones duty to society was regarded as an unspoken rule imposed on all women, therefore, women never truly had the chance to express their true identity or gain real independence. The 19th century conflict between duty and desire was a key topic written about by many authors, predominately women, who illustrated personal experiences and beliefs through the characters and their decisions. In both Brontes and Rhys novels the authors illustrate the limitations imposed on women, societys views and expectations concerning the conflict, and the importance of finding the balance between the duty and desire. The life path of women living in the 19th century was largely dictated by Victorian society and was limited both in its direction and expression of individuality. Victorian women were forced to conform to the ideologies of patriarchal society and so duties were imposed on them; many of which repressed their desire. In Jane Eyre, though Janes character is very passionate, she adheres to the Victorian morality, in which passion and emotion were kept concealed. Jane learns to become dutiful and to control her passion at Lowood and through the preaching of Helen Burns. However, Bronti shows recognition of the female struggle through Janes character, who recognises that Millions are condemned to a stiller doom, acknowledging the oppression felt by women across the nation. In the same paragraph Jane expresses the general female opinion stating women who are supposed to be very calm feel just the way men feel, that women too need exercise of faculties and when this is not given, like men would, they suffer from too rigid a restraint. In this section Bronte employs challenging and political language, such as revolt, rebellions and the consistent mention of restraint to portray the powerful struggle Victorian women experienced. Bronti experienced the same struggle when trying to publish her novel. She realised that it would be impossible for a woman to publish such a controversial book as Jane Eyre in the patriarchal society she was living in. Therefore, she felt obliged to publish under the pseudonym of Currel Bell. In contrast to Jane, the character of Antoinette in Wide Sargasso Sea is extremely passive. Antoinette losses all sense of self by allowing society, (Rochester), to compress her desires and so she becomes completely dependent on others. Rochester symbolizes patriarchal society when he imposes an entirely new identity on Antoinette, by renaming her Bertha. Her lack of self is illustrated when she realises she will have no one to depend on; what will be come of me? . To this Christophine replies Get up, girl Woman must have spunks to live in this wicked world. Rhys choice of language is significant; Get up, must, shows that Christophine is a strong woman who is able to give an order, symbolizing the power of women within the patriarchal society. Christophine describes the world as wicked and believes this is because it seems to be ruled by oppressing, hypocritical men. This adjective allows Rhy to portray her view of 19th century society and allows the reader to feel empathy for women living during this time. When reading Wide Sargasso Sea, Bront , and the reader would agree with and admire Christophines view. Here also, parallels can be seen between Jane and Christophine, who are both portrayed as strong independent women. The contrast between Antoinettes and Janes characters emphasises Janes moral courage and enhances the readers admiration for her character. During the 1800s female desire was viewed by the patriarchal society as evil. This is highlighted in Jane Eyre when Jane, as child, is forbidden from expressing herself. Janes instinct for asserting herself was stifled, at a young age and so could only be expressed through defiance. Mrs Reed symbolizes societys view of female passion by likening Janes traits to those of the devil and this is reiterated by Bessie who describes Janes passion as wickedness. After acting out Jane is given time in the red room to reflect, here she compares herself to a rebel slave and she realises that she had acted as if poisoned, illustrating that Jane is starting to comprehend Mrs Reeds narrow minded view. Helen Burns describes to Jane the evil consequences that result from not being dutiful and says the bible teaches us to return good for evil. Through the opinions of Bessie and Helen Burns, Bronti interestingly portrays how societys view on desire had become ingrained within the female consciousness and how Jane may feel betrayed by other female characters. The view that desire may be linked with the devil is explored in Wide Sargasso Sea as Rochester often describes Bertha like a devil with uncombed hair and eyes which were inflamed. It is suggested that because Antoinette, gives in completely to desire, Rochester is no longer able to understand her and so imposes a new identity, stating Bertha Mason is mad. This is reinforced when Christophine provides an explanation for Antoinettes mothers madness; they tell her she is mad, as though an identity has been forced upon her. Rhys illustrates that society found it impossible to accept a female who did not fit the social paradigm of a perfect woman and in doing so, the reader dislikes Rochester and sympathises with Antoinette.

Professional solutions to the impact that the increasing concern of Research Paper - 1

Professional solutions to the impact that the increasing concern of how alcohol consumption affects the rate of interpersonal violence has had on biologists in Finland - Research Paper Example Understanding genes causing alcoholism is vital in finding lasting solutions to the problem of alcoholism, and scientists in Finland have been concentrating in gene therapies to identify these genes related to alcoholism. Individuals addicted to alcohol consumption have numerous gene constitutions that interact with environmental factors to influence them into drinking and result into the drinking problem. Gene therapy have helped in understanding gene vulnerability in which is significant in finding curative measures in helping those individuals who are heavy consumers of alcohol. In addition, scientist have discovered and are still discovering various drugs that have the ability to suppress the alcohol genes in individuals and an example is that aldehyde dehydrogesnase has been discovered to help in neutralizing the GABA gene which has been discovered to lead to addiction of alcohol in individuals. Scientists are also advocating for educational programs to help in solving the high rate of interpersonal violence caused by excessive alcohol consumption amongst individuals. Loneliness has been studied to be a key problem in encouraging people to drink alcohol. This is because they find it hard to control their habits therefore resort to drinking to achieve a false confidence in communicating and interacting with individuals. Low self esteem and instant gratification are factor which lead to alcohol consumption and interpersonal violence amongst individuals. Therefore, scientist are emphasizing on the need to sleep to help in solving the problem of loneliness and prevent consumption of alcohol in individuals who drink because they are lonely or need instant gratification from various issues affecting their lives (The Portman Group ). Examples of these programs include off-time pubertal training which is used to predict physiological

Historical Systems of Power, Governance, and Authority Essay

Historical Systems of Power, Governance, and Authority - Essay Example The attitude of British rulers towards Indians fostered Hindu Muslim hatred. Indian nationalism was damaged by the discriminatory policy of British rulers. Undue favor to the Hindus at the start of British rule created lot of doubts and suspicions in Muslims’ mind. The situation changed when the British policy started favoring Muslims at the start of 20th Century. It resulted in fury and anger by Hindu population. Thus policy of British colonist helped them in extending their rule as the focus of Indian population was never on outside rulers instead they were focusing on each other. British rule also introduced political parties, which gave the impression of power and governance to the local population. This was a good tool to fool Indian population. The reality of political parties became evident when the proposed reforms by Indian political parties were hardly entertained by British parliament. Indian legislative assembly was not independent and could not make rules for itse lf. In fact all the legislation for India was done by British parliament. British rulers were aware of the fact that it would be difficult for them to rule a huge Indian population therefore they introduced some projects to indulge Indian population in those projects and made them subordinate.